In agency news from Ronn Torossian’s 5W Public Relations, leading branding optimizers Sticky have hired the firm to help grow the innovative company’s brand and recognition. Sticky, formerly known as EyeTrackShop, just recently raised $3 Million in funding to support growth of their existing client base which currently includes GroupM, L’Oreal and McDonald’s.
Sticky’s solution allows companies to gauge the effectiveness of online branding campaigns by measuring what is seen and not seen via their eye-tracking technology.The founder of 5WPR, Ronn Torossian, had this to say about his firm’s hiring:
“In today’s very crowded online advertising marketplace, companies cannot waste money. Using Sticky allows brands to be tremendously focused, targeted and results oriented with their advertising. Anyone spending online must use Sticky if they want to be effective.”
As for Sticky’s take on their move to incorporate big time Manhattan PR, President Jeff Bander offered this:
“Hiring 5WPR as our PR Firm Of Record was an easy decision, given their proven success rate in the fields of B2B tech, advertising, and analytics platforms and solutions.”
Claiming to be the only media technology platform ensuring ads get seen, Sticky is a disruptive technology company in a world that actually lacks new innovations. With the need for objective data growing ever popular, a company that can provide digital performance is sure to be a big winner in the months and years to come. It will be interesting to see where Sticky goes from here with Torossian’s team heralding the tech.
SOURCE http://everything-pr.com/5w-public-relations-hired-by-sticky/243625/
Sticky’s solution allows companies to gauge the effectiveness of online branding campaigns by measuring what is seen and not seen via their eye-tracking technology.The founder of 5WPR, Ronn Torossian, had this to say about his firm’s hiring:
“In today’s very crowded online advertising marketplace, companies cannot waste money. Using Sticky allows brands to be tremendously focused, targeted and results oriented with their advertising. Anyone spending online must use Sticky if they want to be effective.”
As for Sticky’s take on their move to incorporate big time Manhattan PR, President Jeff Bander offered this:
“Hiring 5WPR as our PR Firm Of Record was an easy decision, given their proven success rate in the fields of B2B tech, advertising, and analytics platforms and solutions.”
Claiming to be the only media technology platform ensuring ads get seen, Sticky is a disruptive technology company in a world that actually lacks new innovations. With the need for objective data growing ever popular, a company that can provide digital performance is sure to be a big winner in the months and years to come. It will be interesting to see where Sticky goes from here with Torossian’s team heralding the tech.
SOURCE http://everything-pr.com/5w-public-relations-hired-by-sticky/243625/
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