Tuesday, July 16, 2013

Foreign Crisis PR: Asia, Charles Saatchi and The Israel Defense Forces

Busy week in the world of crisis PR – some press highlights and comments:

First – A feature story in The Wall Street Journal “Why Asiana Has a PR Problem” and indeed, companies at times of extreme problems do indeed need outside crisis PR firms who can assist them to see clearly. Interesting as well to read about how Korean culture differs when it comes to PR vs more Western nations.

And  - In a story dominating European media, the ugly fight, and now planned divorce for Charles Saatchi and Nigella Lawson. Major crisis and big story – and here are 5 crisis PR tips being offered for Saatchi.  Although, quite clearly he hasn’t followed any crisis PR advice at all.

Then - The Israeli Defense Forces (IDF) launched a website this week dedicated to their arch enemy – Hezbollah, a terrorist organization.  Their new site has the Hezbollah logo – surrounded by “Hezbollah, Army of Terror.” It is essentially a compilation of information which can be found around the Internet – but is a good site to lobby countries with and make it easiest to share information.  In war, bullets matter, and so too does information. The Hezbollah website can be found at http://www.idfblog.com/hezbollah/ and indeed as an Israeli Army spokesperson said “This initiative shows the military has to adapt to a new media war zone which is interactive media.”

Finally – And a website, topPRagencies.com, has released their list of the ten best crisis communications companies – and am pleased to say that the agency I founded, 5WPR has ranked Number 2.  The site “compares and evaluates the top performing PR firms in areas of service they most commonly provide to their customers. The evaluations focus on identifying the top performing companies and placing them on the rankings in order depending on how the perform during the evaluation process.”


SOURCE http://everything-pr.com/foreign-crisis-pr/244109/

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