It seems like not a week passes that some local newspaper doesn’t complain about someone hiring a PR agency. This week, it was a newspaper called The Day in Connecticut griping about the fact that the town of Groton, Connecticut hiring “a firm founded by former Connecticut television newscaster Duby McDowell, to help spin the story of the staggering cable television losses.” McDowell was seemingly hired because the city lost $27 Million dollars in a cable TV business – and there was a possibility the city’s bonds would be downgraded. Clearly this is a case where Daniel Boorstein’s quote would be applicable – “Some are born great, some achieve greatness, and some hire public relations officers.” Clearly this program was no star – and needed excellent spin. Hence, the necessary hiring of a public relations pro.
In preparation for a public hearing, and a media onslaught a professional was hired. What could be more obvious than hiring a communications professional to deal with the media? Is not perception everything? Amazingly, one rarely reads of accountants or architects being attacked by the media – but the PR business is regularly slammed and am simply tired of it. Wish we in the PR industry had better advocated advocating for us. Am sure McDowell did great work and deserved to be hired.
Point Two
The jury is still out in terms of business applications for social media – but a statistic I read this week from Slicktext.com which revealed that 98 percent of text messages are actually read, this is simply stunning. One can expect to see an increase in B to B usage of SMS text messages – it is completely opt-in and has to be an area which sees a lot of growth as people continue to be more inundated with marketing messages. In generally, for B2B social media in 2013, Twitter is the most-used platform and LinkedIn is second. One wonders if that is a direct study or considerations based upon SEO are considered. Interesting food for thought.
And
Interesting video on EBay Looking to Mobile Markets by FT which shouldn’t be overlooked. Interesting story: http://video.ft.com/v/2316693458001/Ebay-looks-to-mobile-market – and indeed as Richard Feynman said “For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled.” Mobile isn’t going anywhere, and even behemoths like EBay cannot rest on their laurels. In order to grow, corporations must be prepared to evolve. Kudos to EBay.
SOURCE http://everything-pr.com/random-musings-on-this-weeks-public-relations-news/242073/
In preparation for a public hearing, and a media onslaught a professional was hired. What could be more obvious than hiring a communications professional to deal with the media? Is not perception everything? Amazingly, one rarely reads of accountants or architects being attacked by the media – but the PR business is regularly slammed and am simply tired of it. Wish we in the PR industry had better advocated advocating for us. Am sure McDowell did great work and deserved to be hired.
Point Two
The jury is still out in terms of business applications for social media – but a statistic I read this week from Slicktext.com which revealed that 98 percent of text messages are actually read, this is simply stunning. One can expect to see an increase in B to B usage of SMS text messages – it is completely opt-in and has to be an area which sees a lot of growth as people continue to be more inundated with marketing messages. In generally, for B2B social media in 2013, Twitter is the most-used platform and LinkedIn is second. One wonders if that is a direct study or considerations based upon SEO are considered. Interesting food for thought.
And
Interesting video on EBay Looking to Mobile Markets by FT which shouldn’t be overlooked. Interesting story: http://video.ft.com/v/2316693458001/Ebay-looks-to-mobile-market – and indeed as Richard Feynman said “For a successful technology, reality must take precedence over public relations, for Nature cannot be fooled.” Mobile isn’t going anywhere, and even behemoths like EBay cannot rest on their laurels. In order to grow, corporations must be prepared to evolve. Kudos to EBay.
SOURCE http://everything-pr.com/random-musings-on-this-weeks-public-relations-news/242073/
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