Owning 5WPR, a PR firm daily I get different messages about effective marketing tactics to generate media attention or capture consumer awareness. It’s a more crowded market than ever before and diversity is very needed.
A note today I received from The Connect Group caught me as different – the power of culinary marketing. As I was told today: “Most often Sports and Entertainment (music) are seen as the main tent poles to reach consumers, but it is my belief that Culinary is a third viable alternative and powerful option. Pay attention to your daily activities. How often is food a part of your conversation or conscious thought each day? Maybe a meal you had last night, figuring out where you are going to eat for lunch, where you are eating during your next business trip or what you are picking up for food on the way home for the family. The point is, its not a trend, it’s a cultural shift…”
Food, restaurants and chefs has become a bit of an obsession in popular culture, as evident by the explosion of cooking/food-related television shows, food blogs, dinner events, celebrity chef products/endorsements, food trucks, cooking magazines, cookbooks, products and Food & Wine related events.
And some stats which further validated the point:
•Restaurant food sales in the U.S. have jumped from $379 billion in 2000 to $632 Billion in 2012 (was $42.8 B in 1970)
•50% of Americans watch TV shows about cooking very often or occasionally (Harris Poll, 2010)
•More than half (59%) of viewers say they made purchases as a result of something they’ve seen on a cooking show.
Ronn Torossian is an author & entrepreneur.
SOURCE http://www.jewocity.com/blog/author/ronn_torossian
A note today I received from The Connect Group caught me as different – the power of culinary marketing. As I was told today: “Most often Sports and Entertainment (music) are seen as the main tent poles to reach consumers, but it is my belief that Culinary is a third viable alternative and powerful option. Pay attention to your daily activities. How often is food a part of your conversation or conscious thought each day? Maybe a meal you had last night, figuring out where you are going to eat for lunch, where you are eating during your next business trip or what you are picking up for food on the way home for the family. The point is, its not a trend, it’s a cultural shift…”
Food, restaurants and chefs has become a bit of an obsession in popular culture, as evident by the explosion of cooking/food-related television shows, food blogs, dinner events, celebrity chef products/endorsements, food trucks, cooking magazines, cookbooks, products and Food & Wine related events.
And some stats which further validated the point:
•Restaurant food sales in the U.S. have jumped from $379 billion in 2000 to $632 Billion in 2012 (was $42.8 B in 1970)
•50% of Americans watch TV shows about cooking very often or occasionally (Harris Poll, 2010)
•More than half (59%) of viewers say they made purchases as a result of something they’ve seen on a cooking show.
Ronn Torossian is an author & entrepreneur.
SOURCE http://www.jewocity.com/blog/author/ronn_torossian
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